Who is the author of Blue Ocean Strategy?

Who is the author of Blue Ocean Strategy?

W. Chan Kim
Renée Mauborgne
Blue Ocean Strategy/Authors

In their classic book, Blue Ocean Strategy, Chan Kim & Renée Mauborgne coined the terms ‘red ocean’ and ‘blue ocean’ to describe the market universe. Red oceans are all the industries in existence today – the known market space.

Is the new strategic logic behind Blue Ocean Strategy?

The logic behind blue ocean strategy is counterintuitive: It’s not about technology innovation. Blue oceans seldom result from technological innovation. Often, the underlying technology already exists—and blue ocean creators link it to what buyers value.

What do you understand by Blue Ocean Strategy?

Definition: ‘Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. A blue ocean exists when there is potential for higher profits, as there is now competition or irrelevant competition.

Why Blue Ocean Strategy is important?

Based on the ingenious strategy developed by W. Chan Kim and Renee Mauborgne, a Blue Ocean strategy allows brands to develop and thrive within an uncontested market space, while simultaneously making competition irrelevant. Choosing the right place to start and constructing the right Blue Ocean team for the initiative.

Is Netflix a Blue Ocean Strategy?

Netflix. The first company that used the blue ocean strategy is Netflix, a popular subscription-based streaming service.

What is the second principle of Blue Ocean Strategy?

Such a strategy follows the sequence of utility, price, cost, and adoption. The remaining two principles address the execution risks of Blue Ocean Strategy.

What is confusing about blue ocean strategy?

A mistake that blue ocean strategy identifies is that companies confuse niches with new markets. Identifying a niche and selling to it might be profitable in the short term, but long-term value will come from bringing new customers to play in a blue ocean.

Is Netflix a blue ocean strategy?

How many principles are there in blue ocean strategy?

The Four Principles To Of Blue Ocean Strategy Formulation It suggests using the eliminate, reduce, raise, create framework outlined below to develop a strategy that will create uncontested market space.

What is confusing about Blue Ocean Strategy?

Is IKEA blue ocean strategy?

“IKEA‟s competitive strategy is Blue Ocean strategy, which leads IKEA create leading position in local furniture industry.”

Is Starbucks a blue ocean strategy?

Starbucks is an excellent example of a company that has successfully implemented the Blue Ocean Strategy. Many cafes were already established when Starbucks was launched. Instead of focusing on their coffee, they have developed the Starbucks brand as different, a strategy still unexplored in this sector.

What is Ocean Blue strategy?

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

What is blue ocean strategy marketing?

The blue ocean strategy in marketing is a unique approach to building a customer base. Rather than try to compete in a crowded marketplace with existing companies, a blue ocean strategy looks to build an entirely new market segment that has not other existing firms.

What is Blue Ocean Leadership?

Blue Ocean Leadership. Blue Ocean Leadership was created by world-renowned professors Chan Kim and Renée Mauborgne. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations.

What are blue ocean strategy companies?

What Is The Blue Ocean Strategy. Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand,…