What are the benefits of packaging in marketing?
What are the benefits of packaging in marketing?
Protect Products. Product packaging ensures that products are safe when they are shipped to consumers and stores,as well as when they sit on store shelves.
What are the functions of packaging?
– Protection. Packaging’s first and foremost function is protection. The most important function of packaging is to keep the product safe and secure from the outside environment, but also the other – Storage. The next function of packaging is to keep the packaging contents safe during storage. This storage time may be a matter of years or minutes – possibly even seconds. – Transport. Packaging has a massive effect on the efficiency and speed of transportation. – Sales. Sales as a function of packaging enable the product to be promoted. – Promotional. Promoting the product on its packaging is an integral function of packaging. – Service. This function of packaging involves placing various information and specific details about the product on the packaging. – Assurance. This function of packaging is to ensure the consumer that the product of the intended quality. – Disposal. The final function of packaging is to inform the user how to dispose of it.
Why is packing important for your product?
Protection. The primary purpose of packaging is to protect its contents from any damage that could happen during transport,handling and storage.
What is the importance of product packaging?
The Importance of Product Packaging. The primary purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves.
