What are types of focus group discussion?
What are types of focus group discussion?
3 TYPES OF FOCUS GROUP DISCUSSION
- 3.1 Single focus group.
- 3.2 Two-way focus group.
- 3.3 Dual moderator focus group.
- 3.4 Duelling moderator focus group.
- 3.5 Respondent moderator focus group.
- 3.6 Mini focus group.
- 3.7 Online focus groups.
How long should a focus group discussion last?
about 60 to 90 minutes
Focus groups typically last about 60 to 90 minutes. A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
What does a focus group discussion means?
A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest.
What are the two main types of focus groups?
Types
- Two-way focus group – one focus group watches another focus group and discusses the observed interactions and conclusion.
- Dual moderator focus group – one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered.
What are the advantages of focus group discussion?
Advantages of Focus Groups
- Clarify and test pre-conceived notions and findings.
- Understand met and unmet needs.
- Hear customer feedback in their own words and voices.
- Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
- Discover the decision making process.
Do focus groups take a long time?
Typically, a focus group with 10 to 12 participants will last for 1 and a half to 2 hours. However, shorter focus groups, which last less than an hour are also becoming popular. Depending on the subject and goals of the conversation, shorter focus groups are ideal and can be completed at a lower cost.
When should you use a focus group discussion?
Focus group discussions should be used when you need to understand an issue at a deeper level than you can access with a survey. They are helpful for adding meaning and understanding to existing knowledge, or getting at the “why” and “how” of a topic.
What do you do in a focus group discussion?
How to Run a Focus Group
- Choose your topic of discussion.
- Choose your questions or discussion prompts.
- Prepare your focus group questionnaire.
- Appoint a notetaker.
- Recruit and schedule participants.
- Get consent and start the discussion.
- Have everyone introduce themselves.
- Ask your questions.
How do you conduct a focus group discussion in research?
