What should a microsite include?
What should a microsite include?
Optimised URL/Domain name When possible, a good microsite should have a URL that includes any of the slogan, campaign name, target keyword, product name, etc., the microsite was built for. This gives the microsite the chance to rank well on search engines while being specific as to what the microsite is about.
How do you identify a microsite?
A microsite, according to the Content Standard, is a branded digital asset that lives just outside of the company homepage or brand URL….Microsites are not:
- A full website that covers a lot of products and services.
- A landing page intended to generate leads for a specific office.
- A subdomain for a website or company.
What does a microsite look like?
A microsite is: Usually temporary, built around a single, time-limited digital marketing campaign. Packed with its own content built around its own consistent themes and keywords. Supported by its own social media, video content, email addresses, and interfaces.
What is the point of a microsite?
A microsite helps give your prospects and customers a place to go to find information specific to your product, project or campaign in great detail. It’s a good idea to have a blog that has updated information about the subject.
How do you explain microsite?
A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL than their company websites. These are usually non-application based sites.
What makes a successful microsite?
A microsite is a simpler and more streamlined web page or small group of web pages than, say, your company website. It usually lives on its own domain, and has a more limited goal or purpose. You want to encourage a specific call-to-action, especially one that’s distinct from what your main company website encourages.
What is interactive microsite?
A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site.
What is an interactive microsite?
A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site. Marketers tend to build microsites for: Short-term marketing campaigns.
What is microsite development?
As described in the Content Marketing Playbook, a microsite “concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the brand as a contributing member of the community.”
What is microsite design?
A microsite is a much smaller version of a website that usually exists separate from a brand’s main website. A microsite has its own domain name and URL and is often used for specific marketing goals which can range from email capture to new product launches to raising brand awareness.
What are interactive features?
1. Interactive features are all the automated menus allow visitors to easily find what they require on the site.
How do you write a microsite?
How to build a microsite
- Set the objectives of your microsite.
- Decide on a domain name and purchase it.
- Have an SEO strategy.
- Look at microsites competitors have built.
- Make a decision on your microsite’s design.
- Create the content.
- Connect the microsite to analytics and marketing tools.
- Launch the microsite.
What is a microsite and how to create one?
A microsite is a website – often no more than 3-4 pages total – that exists to serve a specific purpose independent of an organization’s primary website. A microsite can have a dedicated domain name or be a subdomain. Here are the characteristics of a microsite: Typically temporary.
What are the disadvantages of a microsite?
One of the biggest problems a microsite is that users have to adapt to a business website that isn’t your real website. They can visit your main website, click on a link and unknowingly find themselves on a microsite. If the design or navigation is different, it might leave them wondering how they got there and how to get back.
Is your microsite under-utilised?
While the popularity of microsites has increased over the years, it is still one of the more under-utilised or poorly executed marketing tools. This comprehensive guide on how to build a microsite takes you from setting the objectives of your microsite, all the way to launching it.
What is the difference between a microsite and parent website?
In fact, for the microsite, the images are video thumbnail placeholders. So, the images in the parent website are replaced with videos in the microsite. This is a good use of compact content forms, where the space in the mini-site is limited.
