What is geographic segmentation of Coca Cola?
What is geographic segmentation of Coca Cola?
The Coca-Cola Company’s operational structure includes four geographic operating segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The company reporting structure also includes the non-geographic segments of Global Ventures and Bottling Investments Group (BIG).
What is segmented pricing?
Price segmentation involves charging different prices to different customers for a product or service that is the same or similar. Customers can be segmented for reasons such as volume, service offering, time of purchase, and location.
How is geographic segmentation used?
Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.
What are the examples of segmented pricing?
Price segmentation is the process of charging different prices for the same or similar product or service. You can see examples everywhere: student prices at movie theaters, senior prices for coffee at McDonald’s, people who use coupons, and so on.
What is by product pricing?
By Product Pricing is a pricing strategy in which the by products of a process are also sold separately at a specific price so as to earn additional revenue from the same infrastructure and setup. By product is something which is produced as a result of producing something else ( the main product).
What is geographical market segmentation?
Geographic market segmentation tends to optimize the marketing strategies of a business by matching products and services to different regions, cities and countries where the customers live. All of these parameters help companies to geographically target markets where specific customers or more buyers of their products are present.
What are examples of joint products and joint cost?
Some examples of joint products and joint cost are given below: The coal is the basic raw material for the production of coke. For manufacturing steel, the iron ore is heated at high temperatures in blast furnaces. Meat packing industry is also a classical example where joint products are found.
What is an example of regional segmentation?
When companies market a product by region, they must keep in the mind the regional preferences heavily in one region as compared to other regions, this type of segmentation is referred to as regional segmentation. An example of geographic segmentation can be seen in the seafood industry.
What are some examples of Geographic segmentation in KFC?
For example, In India, KFC is fulfilling its customers demand geographically. In South India, vegetarians are the main selling products, while in North India focus Chicken products. KFC has a wide geographic segmentation in Australia.
