What is brand ladder?
What is brand ladder?
Brand ladder is generally known to connect product and brand attributes to the personal and social factors of customers lifestyle. The traditional brand ladder includes three categories, namely attributes, functional benefits and emotional benefits.
What are the social benefits of a brand ladder?
Social benefits – Whether the brand increases the stature of the customer in the eyes of his social circle. These four dimensions of brand ladder help in communicating a fantastic brand presence in the eyes of the consumer.
How does the brand ladder influence consumer decision making?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits of a brand to the end customer. The brand ladder concept delivers a fantastic customer experience to all its customers.
What is branding and how can it help you?
Branding is a niche competency. It demands focused planning, market research, and creativity. We help build brands through logos, concepts and other collaterals – that give businesses their identity. Brand Ladder, within a short span of time, has established itself as a thought-leader in brand identity building.
