Do you know the meaning behind the Starbucks logo?
Do you know the meaning behind the Starbucks logo?
The complex logo has an interesting backstory, but to fully understand the meaning, one must know the history and story of the company called Starbucks. Starbucks was founded by a group of three Seattle based professionals. Two were teachers and one was a writer. The three agreed on a nautical theme for the Pike Place Market coffee bean shop.
Why does Starbucks have a mermaid on their logo?
So in January 2011 the posted an official answer on their blog. They note that when Starbucks was beginning in 1971 they were looking to create a logo that captured the seafaring history of Seattle. After looking through many old Marine books they found a Norse woodcut of the twins tailed mermaid.
What was the original name of Starbucks Coffee Company?
Since its creation, the original Starbucks logo has undergone many changes. The logo design saw dramatic changes in the year 1987 when the company was acquired by Howard Schultz. The original name, Starbucks Coffee, Tea, and Spice was also changed to Starbucks Coffee.
Why does Starbucks have a siren on their logo?
The meaning of the Starbucks logo The original version of the logo featured a bare-breasted siren who represented the allure of the sea. According to Mashed, it was a simple marketing strategy. Just as mythological sirens lured sailors to their domains, the image of the sea witch was intended to draw people into the shop to purchase coffee.
What does the new Arcadis logo mean?
The new Arcadis logo brings a modern update to the Arcadis identity for the first time since the late 1990s. The boldness of the colors and the descriptor ‘Design & Consultancy for natural and built assets’ clearly and uniquely define both the capabilities Arcadis brings and the client markets in which Arcadis operates.
Is the Starbucks logo a siren or a mermaid?
The siren has a much less favorable symbology than that of the mermaid. The Starbucks logo is actually neither a siren or a mermaid but a combination of the two. In mythology, this is called a Melusine. She is described often as being more serpentine than fish on her bottom half.
What is the history of Starbuck’s name?
Founded by three partners in Seattle on March 30, 1971, the company was named “Pequod” after a whaling ship, Moby-Dick from Herman Melville’s American classic. However, being a peculiar name, it changed the name to Starbuck after having a round of discussions. At the very beginning, Starbuck’s logo was a “ twin-tailed mermaid”.
