What is brand architecture example?
What is brand architecture example?
An example of a branded house is Google and its extensions. Usually, Google follows the branded house brand architecture strategy for its new offerings and prefixes G or Google before such extensions; examples being Gmail, Google Drive, Google Maps, Google +, etc.
What is included in brand architecture?
Brand architecture is the organizational structure of a company’s portfolio of brands, sub-brands, products, and/or services. Effective brand architecture includes an integrated system of names, symbols, colors, and visual vocabulary informed directly by the consumer thought process.
What is brand architecture model?
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.
How do you create a brand architecture?
To create your brand architecture, follow this five-step process:
- Start by listing each of your product/service features.
- Now focus on the benefits.
- Next, review each feature and benefit individually, and determine its level of importance to the market.
- Now, rank your features and benefits.
Is Coca-Cola a house of brands?
Coca-Cola is a perfect example of a successful Hybrid structure. There’s Coke, Diet Coke, Coke Zero, and so on- set up like a Branded House. The Coca Cola Company also owns 25 other brands, including Sprite, Fanta, Powerade, Mount Franklin, and more.
Is Coca-Cola a branded house?
Coca-Cola’s new “branded house” strategy creates value to consumers by simplifying the many brand promises to just one. Consumers are not necessarily better off with more messages, more stories, more content, more brand promises and more choices. “Choose Happiness” simplifies the consumer’s choice: Coca-Cola.
What are the different types of brand architecture?
There are three main types of brand architecture models: the branded house, the house of brands, and the endorsed brand. Each option comes with its own advantages and disadvantages.
Is Coca Cola a house of brands?
Is Nike a house of brands?
A “branded house” is an organization where the company itself is the brand, and all of its products and services are sub-brands of the company brand. Examples include Nike, FedEx, Virgin and Hewlett-Packard.
Is Google a house of brands?
A Branded House is the most common form of brand architecture. Major brands like Google and Apple are exemplary models of this style, wherein both have smaller sub-brands, but all are marketed and operated under the umbrella of the parent brand. For instance, you might check for appointments in your Google Calendar.
Is Pepsi a house of brand?
While House of Brands and Branded House are the two most common brand architectures, there are certainly hybrid companies out there. Most often, they are big businesses with a lot of brand cache and long histories of maintaining trust with consumers. Prime examples are Coca-Cola and Pepsi.
