What does IKEA mean?
What does IKEA mean?
IKEA is a Swedish-founded Dutch-based multinational group, that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. It has been the world’s largest furniture retailer since at least 2008.
What does Cristiano Ronaldo’s ‘Cristiano’ water bottle mean for IKEA?
Ikea has reinforced its reputation for being on the ball when it comes to reactive marketing by promoting a new line of reusable water bottle christened ‘Cristiano’. Clearly labeled as being ‘for water only’, the unassuming product line is a clear reference to the Portuguese footballer’s famed aversion to Coca-Cola.
What makes IKEA’s reactive marketing so successful?
Ikea’s breakout reactive marketing success came with a Game of Thrones advert that revealed how some of its rugs were used as props during the hit show’s climactic conclusion when interest was at its peak.
