What is a backgrounder in public relations?
What is a backgrounder in public relations?
A backgrounder is a brief article that summarizes an issue or company for the press and media. It is one of the more common press materials that a freelance writer or PR writer may be asked to provide. A backgrounder is often provided with press releases or other brief press pieces.
What is a backgrounder document?
A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch.
Why is a backgrounder important?
A backgrounder is generally sent to all media sources along with your news releases, press conference invitations, feature stories and other documents for a brief overview of the company. They are very essential because a media house may release it in its statement as well.
How long should a company backgrounder?
A backgrounder is typically a three- to a five-page article that summarizes a current issue or event related to your company.
How do you write a PR fact sheet?
A PR fact sheet typically is one to two pages long and includes the following types of information about your client or organization:
- Founding date.
- Number of employees.
- Executive leadership.
- Overview of product or service.
- Audiences for which the product or service is most useful.
- Key client industries.
What does a PR kit include?
What should be in a media kit?
- Media or PR contact information. In the event a member of the press should reach out to an organization, who should they contact?
- Important and recent press releases.
- Company background.
- Leadership biographies and headshots.
- Logos.
- B-roll footage and still photographs.
- Other elements.
What is public relations read more >>?
A more modern definition of public relations was drafted several decades later, a definition that still stands today: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
What is a public relations fact sheet?
A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business.
What is a PR sheet?
Taylor, University of Dayton. I. Fact sheets are fact filled public relations documents, usually one to two pages in length, that provide key background information for media, targeted publics and stakeholders. A. Purpose: Fact sheets help to bolster an organization’s prestige and credibility.
What is a backgrounder in PR?
A backgrounder is a brief article that summarizes an issue or company for the press and media; it is one of the more common press materials that a freelance writer or PR writer may be asked to provide. A backgrounder is often provided with press releases or other brief press pieces.
How to write a backgrounder for a press release?
Similar to a media advisory or press release, your backgrounder should start with the appropriate contact information. Make sure you include the contact details of the media contact, including their email and telephone number, as well as the address and website of the business. 3. Write about your business, products, or services.
What is a backgrounder in journalism?
A backgrounder is often provided with press releases or other brief press pieces. The purpose of a backgrounder is to give a brief history of an issue or an event that is above and beyond the information included in a press release or press advisory. Look, media personnel and press writers are busy.
What is a backgrounder in marketing?
Allena Tapia wrote about freelance writing The Balance Careers and The Balance SMB. She is a freelance marketing and communications consultant. A backgrounder is an informational document often provided with a press release , press advisory or as part of a larger media kit.
