How do you announce a rebranding?

How do you announce a rebranding?

The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agency Witty Kitty. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them.

How do you send a rebranding email?

Send an initial solo email introducing the new name, but keep the from label and sending domain the same. Let your customers know about the rebranding or acquisition without coupling it to other messaging. Be explicit as to when they’ll start to receive emails under the new brand.

How do you communicate rebranding to customers?

8 steps to rebrand communications success…

1. Fully understand the commercial drivers behind your rebrand.
2. Establish a new messaging framework.
3. Identify the scope and timeline of work required.
4. Communicate the rebrand internally.
5. Communicate the rebrand to all clients and stakeholders.

What to say when you are rebranding?

Explain not just what you’ve done but why you rebranded at all. Talk about the problems you were trying to solve, the strategic thinking behind your creative decisions, etc. Consider throwing a special unveiling event. Have the creative team walk people through the brand story, from inception to final execution.

How do you announce rebranding on social media?

#1: Give Your Audience a Sneak Preview To stay on the safe side, give your audience a sneak preview of your rebrand. To do this, post something from your new company (your new logo or images from a new marketing campaign, for example) on social media. Announce the change and ask people what they think.

How do I inform customers of name change?

Write a press release to announce the new business name. Include background information about the reason for the change, and present your exciting business plans for the future. Submit the press release to the local media to make your announcement.

How do you write a rebranding proposal?

As a top level overview, a written rebranding brief should include these lucky 13 things:

1. An Overview of Your Business.
2. The Objectives of Your Rebranding Project.
3. Your Target Audience and Market.
4. The Problem You’re Facing.
5. Project Specific Information.
6. More About Your Business.
7. Competitor Information.
8. Brand Strategy.

What companies are rebranding in 2020?

Every year has its share of rebrands that raise eyebrows….The most controversial rebrands of 2020

1. Space Force.
2. Gucci.
3. Fisher Price.
4. Hello Fresh.
5. TGI Friday.
6. Coors Light.
7. Dune.
8. UNO.

How do you unveil a new logo?

Here are the 10 steps to launch a new logo.

1. Step 1: Think About the Main Purpose of Your Logo.
2. Step 2: Understand Your Brand.
3. Step 3: Understand Your Audience.
4. Step 4: Design!
5. Step 5: Don’t Rush the Launch!
6. Step 6: Do an Internal Launch First.
7. Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.

What do you say when introducing a new logo?

You should always include your new logo along with anything else that symbolizes your brand when you send out marketing emails, create new social media posts, and announce other news items about your brand. Consistency is the key when you are changing something as important as your logo.

How do you communicate with name change at work?

Tips for Announcing a Name Change

1. Change your resume.
2. Update any other professional materials.
3. Update social media.
4. Change your email signature.
5. Send an email.
6. Set up an email forward.
7. Send a LinkedIn message.
8. Keep it short.

How do you write a rebranding brief?

How to Write a Successful Brand Brief (10 Key Components)

1. Step #1 Define Your Brand Idea.
2. Step #2 Specify Your Target Market.
3. Step #3 State Your Brand Promise.
4. Step #4 Define Your Vision and Mission.
5. Step #5 Brainstorm Your Value Proposition/USP.
6. Step #6 Recognize Your Competition.
7. Step #7 Outline Your Competitive Advantages.

How to write a rebranding announcement letter to customers?

I would like to inform your customers about a re-branding, here is a sample template you can use to write a rebranding announcement letter to customers. As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy.

What is rebranding and how can it help your business?

Rebranding can change your entire brand identity, or just refresh it. Depending on the message you want to get across, there are two kinds of rebranding you can focus on. Partial rebranding is for businesses that are well established, but still need to refresh or update their services, marketplace, or identity.

Why are we rebranding our [name/logo/sign]?

As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. This step’s major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace.

Is it possible to announce a new brand externally?

Announcing a new brand externally is another thing altogether.) The Company X logo and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original mark stands for…while simultaneously moving the brand forward.