What are different types of distribution strategies?
What are different types of distribution strategies?
Distribution Strategies – Definition, Types & Examples
- Direct Distribution Strategy.
- Indirect Distribution Strategy.
- Intensive Distribution Strategy.
- Exclusive Distribution Strategy.
- Selective Distribution Strategy.
How do you create a distribution strategy?
How to Create a Distribution Strategy That Actually Makes Money
- Step 1: Evaluate the end-user.
- Step 2: Identify potential marketing intermediaries.
- Step 3: Research potential marketing intermediares.
- Step 4: Narrow in on the profitable distribution channels.
- Step 5: Manage your channels of distribution.
What is your distribution strategy?
Distribution Strategy is a strategy or a plan to make a product or a service available to the target customers through its supply chain.
What are the strategies adopted by FMCG companies for making their brands?
Some of the major strategies adopted by FMCG companies for making their brands outstanding compared to competitions are as follows: (i) Multi-brand Strategy (ii) Product Flanking (iii) Brand Extensions (iv) Building Product Lines (v) New Product Development (vi) Product Life Cycle Strategy (vii) Taking advantages of wide distribution network.
How to develop an extensive distribution network for your FMCG business?
In order to develop an extensive distribution network, proper research needs to be conducted on the location to identify whether people can reach out to your products or not. After finalizing the perfect location for your brand to succeed, your FMCG business will need a marketing strategy to develop a strong distribution network.
What is a product flanking strategy in FMCG?
When implementing a product flanking strategy, the FMCG company can cover many marketing segments. Fulfilling market demand with different prices and sizes of the products is impactful in keeping the brand’s name on the top of the customers’ minds.
What is the difference between an FMCG and an industrial product?
An FMCG has short life cycle whereas an industrial product has long PLC. According to PLC, companies plan to develop new products after abandoning the old product which has experienced the decline stage of PLC curve.
