What should a business postcard say?
What should a business postcard say?
11 Powerful Postcard Marketing Tips
- Clear Bold Headline.
- Use a Call-to-Action that converts.
- Clear relevant imagery.
- The Offer.
- Contact Information.
- Sell the benefits (not the features)
- Stick to one message.
- Track the performance.
How do you make a postcard stand out?
7 Ways to Make Your Postcard Stand Out
- Consider Going Big. There are a few reasons to consider an oversize postcard format:
- Design to Draw the Eye.
- Choose the Right Paper.
- Try Unusual Formats and Print Techniques.
- Make Copy Work Hard.
- Make It Personal.
- Partner with a Direct Mail Expert That Can Tie It all Together.
How do you make a postcard look good?
Postcard design: How to do it well
- Keep it simple.
- Craft a great headline.
- Use high-quality imagery.
- Personalize with data.
- Promote a compelling offer.
- Have a single, clear call to action.
- Track and attribute the results.
Are business postcards effective?
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get your reader’s attention.
How do I protect my postcards in the mail?
Choose UV Protective Coating (for Postcards) The most effective way to prevent direct mail damage to postcards is to use a protective coating on the front and back. A UV protective coating adds a smooth, protective layer that helps the postcards slide through the sort machines smudge-free.
What to say on postcards?
What to write on your postcard
- The date.
- Your itinerary.
- An inside joke.
- Your trip highlights.
- A recap of your day.
- How much you miss them.
- A nice memory you have with them.
- Lessons you’ve learned on your trip.
How do you make a postcard marketing?
What’s the right budget for postcard marketing?
- Reach your most-engaged contacts. Choose segments of your audience that are most likely to act on your postcards, so that you see a greater return.
- Get specific when you’re targeting new people.
- Make your postcards measurable.
How do I make my direct mail stand out?
How to make your direct mailer stand out:
- Use relevant fonts that resonate with your target audience.
- Captivate your readers with compelling headlines.
- Put thought into your color scheme.
- Your mailer should include a free offer, discount, or reward.
- Provide an expiration date.
What is good postcard?
Your postcard copy should be short and sweet. A single line or two is often enough. You can use design with text to send a clear message. A large attention-getting headline with a short line of offer copy and a bold, well-defined call to action is perfect for most postcards.
What should you not write on a postcard?
This includes their full name, address, area code, state, and country. Do not write on the front of the postcard, as the postal service won’t look for information on the front.
Do postcards get returned to sender?
The Postal Service also encourages mailers to use return addresses so that they can send back any undelivered pieces. After 18 months, (or if the postcards are undeliverable for any reason) the Post Office will return the cards to the sender with the reason for non-delivery.
Can I mail a postcard in a plastic sleeve?
put your postcard in the clear sleeve and seal (our clear sleeves have a peel back seal, no need for adhesives) apply postage directly to the clear sleeve (these require $0.70 to mail)
