What is a franchise brochure?

What is a franchise brochure?

A Franchise Brochure is a mini disclosure document about your franchise business offering. This is the first introduction of your franchise to your prospects. This must be designed to attract the exact profile you seek.

What does franchise mean in marketing?

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system.

What are the types of franchise marketing?

Types of franchise marketing

• Website. Your website is a 24/7 salesperson that helps both end customers and potential franchisees discover your franchise, learn more about what you do and become a paying customer.
• Social media.
• SEO.
• PPC Advertising.
• Direct Mail.
• Trade Shows.
• Associations.
• Brokers.

Is McDonald’s still a franchise?

Welcome to McDonald’s Franchising Approximately 93% Of McDonald’s restaurants worldwide are owned and operated by independent local business owners. The status of franchising in the markets where we currently do business is described on the specific pages identified by market below.

What are the benefits of franchising?

There are several advantages of franchising for the franchisee, including:

• Business assistance. One of the benefits of franchising for the franchisee is the business assistance they receive from the franchisor.
• Brand recognition.
• Lower failure rate.
• Buying power.
• Profits.
• Lower risk.
• Built-in customer base.
• Be your own boss.

Why are franchises so successful?

Franchises have a reputation for occupying prime locations that attract lots of customers. The franchisees research the best places to open the store and the franchisor offers advice on location selection. This allows the business to grow into a sustainable, profitable operation.

What do franchises provide?

A franchise enables you, the investor or franchisee, to operate a business. You pay a franchise fee and you get a format or system developed by the company (franchisor), the right to use the franchisor’s name for a specific number of years and assistance.

Do franchisors publish franchisee information?

Instead, franchisors usually publish franchisee information on the franchise system’s website. If a franchisee is permitted to create their website, they are usually required to link it to the main site. Positive word-of-mouth from your customers is one of the most powerful methods of marketing your franchise.

What is the market introduction period for a franchise?

The market introduction period generally begins several weeks before the opening of a new franchise location and may last for six months after opening. In addition to the franchisor’s national marketing, franchisees are often permitted to perform local marketing initiatives on their own, within certain restrictions.

Can a franchisee create their own marketing and advertising materials?

Usually, established franchise systems provide franchisees with specific marketing and advertising materials for adaptation to the franchisee’s use. In systems where franchisees may create their own materials, approval from the franchisor is typically required before the materials can be used.

What do franchisees need to know about trademarks?

Franchisors typically provide trademark art (for example, logos) to franchisees in electronic format with the requirement that the art cannot be recreated or altered in any way. Usually, established franchise systems provide franchisees with specific marketing and advertising materials for adaptation to the franchisee’s use.