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What are variables in Tag Manager?

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What are variables in Tag Manager?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL. (e.g.: fire a trigger when the url variable contains “example.com/index.html”).

How do I add a variable in Google Tag Manager?

To create a new user-defined variable:

  1. In the left navigation, click Variables.
  2. In the User-Defined Variables section, click New.
  3. Click Variable Configuration and select the desired variable type.
  4. Enter configuration options for the selected variable type.
  5. Name the variable.
  6. Click Save.

What data does Google Tag Manager collect?

We may collect information such as how the Service is used, and how and what tags are deployed. We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy, but we will not share this data with any other Google product without Your consent.

What kind of tags can be used in Google Tag Manager?

Examples of common tags within Google Tag Manager are:

  • Google Analytics Universal tracking code or GA4 tracking code.
  • Adwords Remarketing code.
  • Adwords Conversion Tracking code.
  • Heatmap tracking code (Hotjar, CrazyEgg, etc…)
  • Facebook pixels.
  • Custom HTML scripts.
  • Cookiebot and other GDPR data privacy scripts.

What are variables in Google Analytics?

Custom variables are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics.

What are Google Tag Manager triggers?

In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.

What triggers GTM?

Tags fire in response to events. In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected.

How do I create a variable in Google Analytics?

To create a new Google Analytics Settings variable:

  1. Click Variables.
  2. Under the User-Defined Variables heading, click New.
  3. Click Variable Configuration and select Google Analytics Settings (located under the Utilities heading).
  4. Enter your Google Analytics ID in the Tracking ID field.

What is the benefit of Google Tag Manager?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.

What can Google Tag Manager do?

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers.

Where are variables in Google Analytics?

Google Analytics settings variable

  • Click Variables.
  • Under the User-Defined Variables heading, click New.
  • Click Variable Configuration and select Google Analytics Settings (located under the Utilities heading).
  • Enter your Google Analytics ID in the Tracking ID field.

What are variables in Google Tag Manager?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL. Variables are used in both triggers and in tags:

What is Google Tag Manager (GTM) and how to use it?

Luckily, Google Tag Manager has this awesome and time-saving feature which checks all current insertions of a particular variable and once you rename the variable (in its settings), GTM scans all places (within a container) and changes the name accordingly. #5. GTM will not allow you to preview/publish container if It contains an unknown variable

How do I change the title of a Google Tag Manager page?

In your Google Tag Manager container, go to Variables > Javascript Variable and enter document.title. Now, enable GTM preview and debug mode and refresh the web page you’re currently working on. When Preview and Debug pane appears, click any GTM event (on the left side) and navigate to Variables tab.

How to create a look for alt attribute in Google Tag Manager?

In your Google Tag Manager container, go to Variables > Auto-event Variable and choose the following settings: Auto-event variable fetches a particular value of an element that a visitor interacts with. In this case, when a visitor clicks any website element, our newly created variable with look for alt attribute that belongs to that element.

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