What is Howard Giles accommodation theory?

What is Howard Giles accommodation theory?

Communication accommodation theory (CAT) is a theory of communication developed by Howard Giles. Doing this helps the message sender gain approval from the receiver, increases efficiency in communication between both parties, and helps the sender maintain a positive social identity.

What does the communication accommodation theory explain?

Communication Accommodation Theory (CAT) is a general theoretical framework of both interpersonal and intergroup communication. It seeks to explain and predict why, when, and how people adjust their communicative behavior during social interaction, and what social consequences result from those adjustments.

What is an example of communication accommodation theory?

The theory talks about, people wanting to portray their positive identity to others. They tend to match their own vocabulary, accent and cadence as of other interactants. For example, people adopt the slang their friends use to fit in.

What is Howard Giles known for?

He is known for developing communication accommodation theory, and has diverse research interests in the areas of applied intergroup communication research and theory. Giles was born in Cardiff, Wales.

Who wrote communication accommodation theory?

Howard Giles
Howard Giles, the professor of communication at the University of California, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom they interact with.

What is convergence theory?

a conceptual analysis of collective behavior that assumes that mobs, social movements, and other forms of mass action occur when individuals with similar needs, values, goals, or personalities come together.

When was communication accommodation theory created?

COMMUNICATION ACCOMODATION THEORY. First conceived by communication professor Howard Giles in 1971, Communication Accommodation Theory (CAT) was mainly about speech, but then adapted to involve verbal and nonverbal communication (Hordila-Vatamanescu, 2010).

When was communication accommodation developed?

1971
COMMUNICATION ACCOMODATION THEORY. First conceived by communication professor Howard Giles in 1971, Communication Accommodation Theory (CAT) was mainly about speech, but then adapted to involve verbal and nonverbal communication (Hordila-Vatamanescu, 2010).

When was speech codes invented?

Work by Gerry Philipsen has been influential in the development of speech codes theory. Work in the 1960s influences the theory as it stands today in the field of communication. Before speech codes theory got its name Philipsen first referred to this theory as the Ethnography of Communication.

Who gave convergence theory?

History. Convergence theory became popular in the 1960s when it was formulated by the University of California, Berkeley Professor of Economics Clark Kerr. Some theorists have since expounded upon Kerr’s original premise. They say industrialized nations may become more alike in some ways than in others.

Who proposed communication accommodation theory?

What iscommunication accommodation theory?

Communication accommodation is a communication theory which emphasis the adjustments that people does while communicating.

How does social identity theory relate to communication accommodation theory?

Many of the principles and concepts from social identity theory are also applicable to communication accommodation theory. Under the influence of social psychology, especially social identity theory, communication accommodation theory are guided by mainly four assumptions.

What are the factors that lead to accommodation activity?

The factors that lead to the accommodation activity are adjustments which can be through verbal communication or through gestures. The theory was evolved from speech adjustment theory, which demonstrates the value of psychological concepts to understand the dynamics of speech.

What are convergence and convergence in communication accommodation?

“Communication accommodation theorists focus on the patterns of convergence and divergence of communication behaviors, particularly as they relate to people’s goals for social approval, communication efficiency, and identity”. “Convergence” refers to strategies through which individuals adapt to each other’s…