What is the Pupuma logo?
What is the Pupuma logo?
PUMA’s world famous ‘No. 1 logo’ was born. Suppleness, endurance and speed are the attributes of a Puma with which our athletes will succeed.
How did Puma’s Jumping Cat logo get its name?
Have you ever wondered how PUMA’s jumping cat logo was born and advanced to one of the most famous trademarks in the world today? When Rudolf Dassler founded his own shoe manufacturing company in 1948, he first named it “RUDA” – a combination of the first two letters of his first and last name.
When did the Puma first come out?
However, in 1957, the word “puma” was introduced, and a black and white contour added to the hexagon. In 1958, the hexagon was turned into a wide frame to fit “RUDOLF DASSLER SCHUHFABRIK.”
Why did Rudolf Lutz change the Puma logo?
The change from the football boot was because Rudolf felt it did not signify the characteristics of the puma he had set out to incorporate in his logo. When Lutz was commissioned to design a different logo, he drew a black panther and added the head and legs of a cougar.
What is the history of Puma company?
Company background is closely interrelated with sport society, and the story of Puma leads us into world of fashion. After the end of World War II Puma manufactured its first football boots. And they became known as “Atom”. The reason of the boots success was that they were chosen for a competition by a national football team.
Why do football players wear Puma boots?
And so, the first spiked boots became tremendously popular. Football entered a new era wearing Puma boots. And it became the for creation of Puma company logo. Labels of other sport goods companies changed rapidly, but the Puma logo has suffered little changes even up until today.
What makes the Puma brand so successful?
Puma often concentrates on making an astonishing adverts starring famous sportsmen instead of rebranding. For example, a commercial trailer with Antoine Griezmann, the best French football player and brand ambassador. He shot a trailer parodying his own victory gesture, and it resulted in millions of income for the company.
