What happened to the truth campaign?
What happened to the truth campaign?
The grassroots effort of the campaign involved real teenagers taking on the tobacco industry as part of the 13-day “Truth Train” tour across the state. Despite positive results, reduced funding for the program, among other factors, ultimately led to the demise of Florida’s “truth” campaign.
Is Truth Initiative credible?
Truth Initiative Schroeder Institute is a leading and trusted voice in tobacco research, and our groundbreaking studies power everything we do.
Who is the truth funded by?
Our funding comes from Truth Initiative, a national public health organization. We are *not* funded by Big Tobacco, no matter what your friend’s cousin told you.
Does the truth campaign work?
One study found that truth prevented more than 300,000 youth and young adults from becoming smokers in just one year from 2015-16. Over 15 years, truth has earned more than 400 awards for excellence and effectiveness. The results of the study underscore the effectiveness of national public education campaigns.
Is truth Initiative Nonprofit?
We are. Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.
When was the truth campaign started?
1998
It all began in 1998 with the Master Settlement Agreement, the largest civil litigation settlement in American history and a landmark agreement that opened the doors to the American Legacy Foundation, later renamed Truth Initiative.
Who is the audience of the truth campaign?
youth aged
In recognition of the fact that most smokers become addicted in their teens, the target audience for the campaign is youth aged 12 to 17. Young adults aged 18 to 24 are a key secondary audience, as although they are of legal age and not protected by the MSA, they serve as important role models for youth.
Is truth a non profit?
