What is a BHAG goal?
What is a BHAG goal?
A Clear—and Compelling–Goal. Like the moon mission, a true BHAG is clear and compelling and serves as a unifying focal point of effort– often creating immense team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.
What is a big hairy audacious goal (Bhag)?
What Is Big Hairy Audacious Goal (BHAG)? A big hairy audacious goal, or BHAG, is a clear and compelling target for an organization to strive for. The term was coined in the book Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras. 1
How long should a BHAG take?
Because BHAGs are supposed to pull people out of short-term thinking, the time frame for a BHAG is supposed to be at least ten years, if not more. The BHAG should have a reasonable chance of being achieved—ideally, it should have at least a 50% chance of success. It should also be action-oriented and exciting.
What are some examples of BHAGs?
Some examples of BHAGS mentioned by Collins and Porras are: “Democratize the automobile.” (Ford, early 1900s). “Become the company that most changes the worldwide image of Japanese products as being of poor quality.” (Sony, early 1950s). “Yamaha Wo tsubusu! (We will crush, squash, slaughter Yamaha!)” (Honda, 1970s).
A BHAG (Big Hairy Audacious Goal) is a compelling, long-term goal that is intriguing enough to inspire employees of an organization to take action. The term comes from the 1994 HarperBusiness book “Built to Last: Successful Habits of Visionary Companies” by Jim Collins and Jerry Porras.
What are your personal BHAGs?
Personal BHAGs can be all sorts of things. They can be career goals, education goals, relationship goals and so on. Let’s go through some. A great BHAG would be to become an astronaut, pilot or surgeon in 10-15 years. There’s a good chance that you might not achieve it but still, if you give your blood, sweat, and tears it can be done.
What are the different types of Bhag?
According to Collins and Porras, there are four broad categories of BHAG. The ‘role model’ seeks to emulate the success of a well-known company. ‘Common enemy’ focuses on overtaking the competitors.
