What are the channels of distribution of agricultural produce?

What are the channels of distribution of agricultural produce?

Channels of distribution consist of a set of independent organizations involved in making a product or service available for use or consumption. Basically there are two types of channel used for the distribution of goods; marketing channel for industrial good as well as that that for consumer goods .

What is distribution of agricultural product?

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are organizations that facilitate the sale and movement of products.

What do you mean by channels of distribution?

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the internet.

What are the different types of channels of distribution for agricultural products in India?

Producer–village merchant–wholesaler or ginning factory– wholesaler in lint–textile mill (consumer) Producer–Primary wholesaler–ginning factory–secondary wholesaler–consumer (Textile mill) Producer– Trader– ginning factory– wholesaler in lint– consumer (Textile mill)

What type of distribution channel is a farmers market?

Direct marketing
Direct marketing includes any marketing method whereby farmers sell their products directly to consumers. Examples of direct marketing channels include farmers markets, on-farm retail markets, roadside stands, U-Pick/Pick-Your-Own/Cut-Your-Own operations and Community Supported Agriculture (CSA).

What is channel of distribution of product?

Channels of distribution (or a distribution channel) are channels of businesses or intermediaries which a product or service travels through before reaching the final customer. These channels often include wholesalers, distributors, retailers, and online stores.

What are the two types of distribution channels?

Distribution channels can be divided into two different types – direct and indirect. As its name suggests, customers buy goods directly from the manufacturer in a direct distribution channel, whereas indirect channels use intermediaries to facilitate the process.

What is agriculture distribution?

Goods produced in factories and/or commodities in agriculture should reach customers. The systems by which they reach the customers are called distribution channels. These facilitate the sale and movement of products.

What is the importance of channel of distribution?

It is very important because product in one place while the consumption scattered in many place. So there is big gap between producers and the consumers. So through channels of distribution can only fill the gap. A channel of distribution connects a link between the producers and the consumers.

What is channel of distribution class 12?

Channel of distribution is the path through which ownership as well as possession of goods passes from producers to consumers.

What are the types of distribution?

What Are the Different Types of Distribution Strategies?

• Direct Distribution. Direct distribution is a strategy where manufacturers directly sell and send products to consumers.
• Indirect Distribution.
• Intensive Distribution.
• Exclusive Distribution.
• Selective Distribution.
• Wholesaler.
• Retailer.
• Franchisor.

What is the meaning of channels of distribution?

Channels of distribution is the route taken by goods as they move fromproducers to consumers. When producers sell goods and services directlyto the consumers, it is a direct channel.Where a number of middlemenare involved in the process of distribution it is an indirect channel.

What are the alternative channels available for agricultural marketing?

Q1) What are the alternative channels available for agricultural marketing? Give some examples (NCERT) It started to give small farmers direct access to the consumers and eliminating the middlemen. Few examples are:1. Apni Mandi in Punjab, Haryana and Rajasthan2. Hadaspar Mandi in Pune3. Rythu Bazars in Andhra Pradesh4.

What are the different channels of distribution in indirect selling?

According to this method of indirect selling, product is passed on to the customers through intermediaries, known as wholesalers, retailers and agents. These channels may be as under: Producers -> Wholesalers -> Retailers -> Customer Two level Channel: It is commonly used channel of distribution.

Which is the longest channel of distribution in the supply chain?

Producer -> Agent -> Wholesaler -> Retailer -> Customer or Three level Channel: The common practice in this three level channel is that goods are sold by the producer to the agent, who sells it to the wholesaler, who sells to the retailers who finally sells goods to customers. This is the longest channel of distribution.