What is a communication strategy framework?
What is a communication strategy framework?
A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or to improve your reputation with people whose attitude and actions influence your company’s success.
What should a communications strategy include?
Most communication strategies include the following elements:
- Brief summary of the situation analysis.
- Audience segmentation.
- Program theory to inform strategy development.
- Communication objectives.
- Approaches for achieving objectives.
- Positioning for the desired change.
- Benefits and messages to encourage desired change.
What is a communication strategy?
A communication strategy is a plan of action designed to achieve a set of communication aims or objectives. This communication strategy will build a framework to improve WCRP’s communication by identifying the Programme’s key messages and providing a set of prioritized recommendations and overarching objectives.
What is a Communication Strategy Framework (CSF)?
Fundamentally, an investment in a communication strategy framework (CSF) is an investment in success. This is because success is dependent upon the individuals within a business and how well they communicate with internal and external stakeholders.
How can I use the framework to improve my communication?
You can use the Framework for a better understanding of the organisation or to improve your reputation with people whose attitude and actions influence your company’s success. Communication strategy identifies each of the groups you must influence and describes the attitudes you should strive for.
Why do you need a communication strategy framework for investors?
Finally, investors must be able to trust that your company is properly managed and has good prospects for the future. A Communication Strategy Framework is the very important part that bridges the gap between the situation analysis and the implementation of a social and behaviour change communication programme (SBCC).
