What is a gravure printing?

What is a gravure printing?

A method of printing; this process creates an image by engraving a negative of the image being printed onto a gravure cylinder, which is then coated with ink and the image is transferred to the substrate using pressure.

Why is gravure used for long runs?

The gravure process requires careful preparation, but it produces good printing quality and color, even on less expensive paper. The printing cylinder can be chromium-plated for durability in long runs and even replated if desired. Therefore, gravure is used for long runs of magazines and catalogs…

What are some examples of gravure jobs?

For example, off the top of my head there are: BOMB, ENTAME, UTB, BUBKA, G the Television, etc… (Galbraith). These jobs used to be solely for gravure idols, but this has changed since the idol boom. Now even extremely popular fashion models, such as Mai Shiraishi (22 years old) pose in gravure magazines, since she also happens to be an idol.

What do you call a gravure idol?

Gravure Idol. A gravure idol (グラビアアイドル gurabia aidoru), often abbreviated to gradol (グラドル guradoru), is a Japanese female model who primarily models in magazines, especially those marketed to men, photobooks, or DVDs. Gravure idols, in most cases, emphasize their sexual attractiveness and often model in swimsuits.

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