What is an unboxing video?

What is an unboxing video?

Unboxing videos are exactly what they sound like: People opening boxes and narrating their actions. Unboxing videos show the product in a favorable light and can have the same effect as advertising.

What’s the deal with unboxing videos?

Welcome to the world of “unboxing,” where products get unwrapped and torn from their packages and shown to an online audience. But unboxing videos are a little different: They portray adults unwrapping children’s toys, often with a disembodied voice that sounds as if the narrator is playing with the child.

How much do unboxing videos make?

The people who post the videos are not just bragging about their latest purchases. They make money off ads displayed at the start of a clip or that pop up while they’re playing. YouTube’s payment system is complicated, but one unboxer said he can make $2 to $4 for every 1,000 views.

Do people still watch unboxing videos?

According to a 2015 Dotcom Distribution Packaging Report, one in three online shoppers have watched an unboxing video online. After watching, 55% of shoppers felt “intrigued” while 41% felt “excited.” What’s more surprising, many of the YouTube unboxing influencers are not even experts.

Why is unboxing so satisfying?

Unboxing videos are gaining so much popularity as they are easy to make and surprisingly therapeutic to watch. The videos have become a lucrative little corner of the Internet for the people who film them. The most popular unboxings are for expensive gadgets, like the iPhone, Xbox and PlayStation consoles.

When did unboxing become a thing?

Unboxing emerged in the early 2000s for the ritual of documenting oneself removing new products from boxes and sharing thoughts about their contents.

Why are Unboxings so popular?

Are unboxing videos bad?

Unboxing videos may seem harmless to children on the surface, but this type of screen time can be detrimental to your child in underlying ways. Many parents have faced this situation before. The unboxing videos also often associate getting new toys with feelings of happiness, joy and other positive emotions.

Can I monetize unboxing videos?

Can you make money with Unboxing videos? The short answer is “yes.” All you need is a smartphone, a youtube account, and some people who can open the presents you’ll buy.

How do I become an Unboxer?

6 Tips for Creating an Unboxing Video

  1. Choose an Unboxing Niche. You can make unboxing video content for any type of product.
  2. Practice Speaking Slowly and Clearly.
  3. Use the Right Unboxing Set-Up.
  4. Make Sure the Products You Unbox Are Timely.
  5. Don’t Delay the Unboxing in Your Video.
  6. Show the Product in Use.

Why do kids watch unboxing videos?

The unboxing videos are fun. Kids love opening presents, playing with toys, birthdays, and holidays. While opening a package is a celebratory ritual, it is primarily about the anticipation of a positive experience. Kids are eager for the emotional experience of participation in the surprise.

Can you monetize unboxing videos?

What is unboxing and how does it work?

At its core, “unboxing” is the process of recording the moment when a certain product is opened and removed from the packaging it was sold in. Again, if you haven’t already seen one, you’re probably thinking:

How many unboxing videos are there on YouTube?

Over 90,000 people type ‘unboxing’ into YouTube every month. There are almost 40 videos with over 10 million views. Products range from phones and clothing to action figures and bedding, in languages from Portuguese to South Korean.

What are some examples of bad packaging?

The first picture is a great example of bad packaging and adds no value to your customer. You’ve spent a lot of time and resources creating the branding for your business. A fancy logo, an eye-catching colour palette and some clever catch-phrases. Why not take that branding from your product, website and retail store onto your packaging?

Why are unboxing videos So Addictive?

Unboxing videos are addictive. They pass on that excitement of enjoying something for the first time. Another reason we’re hooked on unboxing videos is that they’re a way of verifying the company’s product without the need to spend money. It’s a practical way to get a look at a commercial product.

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