What is Nike Shox?

What is Nike Shox?

With a perpetual drive to always innovate, Nike never shies away from experimenting on their cushioning systems to deliver the best products for athletes. Enter Shox, the Swoosh’s futuristic follow up to their signature Air technology sixteen years in the making.

What are Shox shoes made of?

For starters, Shox’s composition has two components: TPU plastic and foam. A TPU plate at the heel portion of the midsole and a plate above the outsole act as stabilizers for columned foam pucks. These ‘pucks’ use variant density foams to absorb and move energy – which creates bounce and forward propulsion.

Why is Shox so popular in basketball?

In reality, Shox has always excelled in facilitating forward horizontal movement and softening landings more than launching people off the ground. This perception came directly from the basketball applications of Shox and to a more specific degree the BB4.

How do Shox pucks work?

During each foot-strike — heel-strike to be exact — the Shox pucks, or rather columns, collapse towards the center of the plastic plate as opposed to traditional cushioning when the energy escapes through the sides of the heel. Each heel unit of four Shox columns has an indention at the center aiding this process through.

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