What is product breadth and depth?

What is product breadth and depth?

product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line depth refers to the number of subcategories a category has. product mix: The complete set of all products a business offers to a market.

What is meant by product breadth?

Product breadth, which is the variety of product lines in a store. Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth.

What is the difference between breadth and depth in marketing?

Breadth: Being broad in scope. Carrying items in many different product categories. Depth: Being intense in scope by immersing your business into an industry or product category. Stocking a focused product mix, a specialized service offering.

Why do we need product assortments?

A Strategic Selling Tool A strategically arranged product assortment can upsell customers on supplemental items as they search for the item that brought them to the store.

What is inventory depth?

The depth is a reflection of the total number of pieces in the stocking inventory. For example, an air filter, oil filter, and fuel filter carried in stock means a width of three parts, or a part-number population of three.

What is the difference between product line breadth and product line depth quizlet?

Product Line Breadth is the number of Product Lines a Firm Offers and Product Depth is the Number of Categories within Those Product Lines.

What is breadth of product mix?

The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. Product mix breadth also encompasses all of the various product lines that a company has, as well as each product within that line.

What is difference between product length and product depth?

Product Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width: refers to number of separate product lines offered by a company. Product Depth: refers to the number of sub-categories within a product line.

What is breadth and depth of product mix?

product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line depth refers to the number of subcategories a category has. The product mix is made up of both product lines and individual products. Click to see full answer

What is meant by product line depth?

Product line depth refers to the number of products in a company’s specific product line. What is the difference between breadth and depth?

What is the meaning of product breadth?

In its most basic definition, product breadth is the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width. Click to see full answer.

What is the difference between depth and breadth of product assortment?

All this is decided based on your choice of depth vs. breadth. Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.