What is product line and example?
What is product line and example?
“A product line is a group of related products produced by one manufacturer. For example, products that are intended to be used for similar purposes or to be sold in similar types of shops.” If you have several products with something in common, you can put them into one group.
Is product line and product range Same?
A product line is a family of products derived from the same ancestry. Say an iPhone 4, 6, 7 then 8. A product range is a group of products that generally have something in common or compliment each other in some way. Say an iPhone, an iPad and MacBook air are a range, they all do different things but are related.
What do we mean by product category?
A product category is a type of product or service. Product categories are typically created by a firm or industry organization to organize products. Alternatively, product categories can be a flat structure such as a list of product types. The following are common types of product category.
What is a product category example?
A group of products that offer similar benefits can be referred to as product categories. Products from a same product category will have similar physical features and will offer similar benefits. Example, in the luxury cars product category, cars such as the BMW, Mercedes and Audi compete with each other.
What are the different product category?
There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods….Let’s dive into each one in more detail.
- Convenience Goods.
- Shopping Goods.
- Specialty Goods.
- Unsought Goods.
Why do we use product categories?
You create product categories to group similar items so that you can display them together in sections on your site. Products can belong to multiple categories. You can also use categories to apply discounts to a group of products.
What are consumer product categories?
From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns.
What is a product line and product mix?
A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
What is the definition of a product line?
A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands.
What is product line pricing strategy?
Product line pricing is a product pricing strategy to be used when you have more than one product in a line. Pricing techniques need to be balanced with demand elasticity and with your marketing mix product positioning strategy.
What is a product line?
A product line is an array of related products.
What is product line decision?
In product line decision the marketer makes the decision regarding the product line length, means the number of products in the product line. The product line may be short which means the marketer can increase the profit by adding a new product or there may be long product line. There are two ways of adding the product.
