What is product line filling?
What is product line filling?
Adding more products to an existing product Line in order to leave no gaps into which competitors might move. When product lines are increased by moving up or down market to attract new customers, the process is sometimes called line stretching. +1 -1.
What is product line explain?
A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies often expand their offerings by adding to existing product lines because consumers are more likely to purchase products from brands with which they are already familiar.
What is product line stretching and filling?
A company can expand its product line in two ways: Line Filling and Line Stretching. Both of these product line decisions involve adding items to the line. Line filling means adding more items within the present range of the line. Line stretching means lengthening the product line beyond the current range.
What is line filling example?
Product line filling is the addition of further items to the current line of products that a company is dealing in. Eg. Maruti Suzuki had launched Alto in the year 2000 which was a product between two other models of Maruti- Maruti 800 and Maruti Zen.
What is product line and mix?
A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
What is product line and decisions?
Product Line Decisions means a company offers similar products to solve a whole range of similar problems that target customers have. This is where the concept of product line comes in. While a smartphone and wireless earphones ( Apple air-pod and Samsung buds) are not the same, but the same type of customer uses them.
What is product line state the types of product line stretching with examples?
The examples of upward product line stretching in the automobile industry are Honda, Toyota, Lamborghini, Bentley, Acura, and Volkswagen. These brands followed the upward stretching decision and offered premium products.
What are some examples of product line filling?
Examples of Line Filling 1) Cosmetic brands: To discuss in detail the concept of Line Filling, cosmetic brands are one of the best examples. Supposedly a brand offers the range of mascara, kohl eye pencil, nail paints, and lipsticks that are quite famous amongst the target audience.
What is the definition of a product line?
A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands.
What is product line decision?
In product line decision the marketer makes the decision regarding the product line length, means the number of products in the product line. The product line may be short which means the marketer can increase the profit by adding a new product or there may be long product line. There are two ways of adding the product.
What is a filling line?
line filling. A business strategy that involves increasing the number of products in an existing product line to take advantage of marketplace gaps and reduce competition. Many businesses use line filling to round out an already well established product line and to help increase the market success of new related products.
