What is the advert this girl can?
What is the advert this girl can?
This Girl Can is a national campaign developed by Sport England and in conjunction with a wide range of partnership organisations. The purpose of the campaign is to break down the primary barrier holding women back from participating in sport – the fear of judgement.
Who created this girl can advert?
FCB Inferno
The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. The campaign celebrated its fifth birthday with a new campaign in January 2020.
Who runs the this girl can campaign?
Sport England
Led by Sport England, This Girl Can is the first campaign of its kind to feature women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.
What are the weaknesses of this girl can?
Disadvantages include the destruction of heirloom furniture, missing door handles, hand prints on the stairwell walls and living with decibel levels which cause visible alarm to the more timorous visitor.
How is This Girl Can Funded?
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active.
How effective was This Girl Can?
In just one year, This Girl Can has inspired 2.8 million women to do more exercise: of whom 1.6 million have started exercising, and 1.2 million have increased their activity levels. But its impact doesn’t stop there.
How is this girl can Funded?
How successful was this girl can campaign?
Launched in 2015, we have successfully persuaded nearly three million women to get more active – but our work isn’t done yet.
Who does this girl can target?
Sport England has broadened its target audience to go “across generations” as it looks to build on the success of the first campaign.
How effective was this girl can?
How effective has the this girl can campaign been?
How do you know if a girl is trying to impress you?
She stands taller, pulls her shoulders back and sucks her stomach in. If she stands taller, pulls her stomach in and her shoulders back, then that’s a great sign that she’s into you. After all, subconsciously she wants to impress you. You can easily check out her posture when she walks past you or away from you.
What is the this girl can advert all about?
It’s been created by the feel good This Girl Can campaign which was launched in 2015 by Sport England. It came about following research showing that women wanted to be more active but were held back by fear of being judged. The advert is their answer to what some say are unrealistic and negative images of women in fitness on social media.
What’s new with the This Girl can campaign?
The downloadable document also includes results from the first two phases of the campaign, as well as a summary of the latest developments in the campaign. In January 2020, This Girl Can’s new TV ad premiered, once again showing the raw, unfiltered reality of women exercising in whatever way works for them.
What is this girl can?
Launched in 2015, This Girl Can has been working to address the significant gender gap found in sports and exercise, to build women’s confidence around being active, and help them meet the Chief Medical Officers’ guidance.
Is this new advert about ‘real women’ and exercise?
A new advert showing “real women” and their relationship with exercise will be all over our television screens today. It’s billed as the raw reality of sweaty, unglamorous fitness, a world away from the so-called “perfectly” groomed and filtered version of events online.
