What is the history of Lucozade advertising?
What is the history of Lucozade advertising?
The Lucozade brand has a history of bold, memorable and iconic advertising. Heavyweight advertising started in the 1950s and 1960s, communicating the benefits Lucozade offered during recovery from cold and flu.
Why was Lucozade rebranded as a sports drink?
Lucozade was rebranded as a sports drink during the 1980s/90s as the tag line Lucozade Aids recovery did not work well after the AIDS virus was been aware of. Lucozade moved from a single flavour recovery drink to a multiple flavour brand aimed at the wider market of sports.
What is Lucozade’s ‘I Believe’ campaign poster about?
The Lucozade ‘I believe’ campaign poster from 2013 was part of a £4m mass market campaign to educate consumers about how the soft drink brand can help improve people’s sports performance, and features footballer Gareth Bale as a key brand ambassador
Why is Lucozade called the Nice part of being ill?
Heavyweight advertising started in the 1950s and 1960s, communicating the benefits Lucozade offered during recovery from cold and flu. Typically, poorly children were depicted being given Lucozade at times when they were suffering with colds and Lucozade became known as ‘the nice part of being ill’.
What is the Lucozade advert song for 2021?
The Lucozade advert song for 2021 is a tune titled ‘Here Comes the Hotstepper’ that was released back in 1995 by Jamaican reggae and dancehall artist Ini Kamoze. The song peaked at number four on the UK singles chart. More Under: 2021 Lucozade Advert Music
What is Lucozade energy’s new £10m multimedia marketing campaign?
Lucozade Energy has launched a new £10m multimedia marketing campaign, which aims to reach 97% of the population by the end of 2021. The campaign will reach consumers through a new advert for TV and video on demand, as well as social media, out-of-home, online video, ecommerce, and geo-targeted mobile advertising.
When did Lucozade stop being an energy drink?
It was sold in a glass bottle with a yellow cellophane wrap until 1983, when it was re-branded as an energy drink to remove the brand’s associations with illness. The slogan “Lucozade aids recovery” was replaced by “Lucozade replaces lost energy”.
