What is the inspiration behind the London 2012 Olympic logo?
What is the inspiration behind the London 2012 Olympic logo?
BB: The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment. This was used in a very random way to create a pattern, so this idea of freeform is right at the heart of the brand.
Who designed the 2012 Olympic uniform?
Ralph Lauren
Designer Olympics Uniforms: Team USA Wears Ralph Lauren at the 2012 Olympics in London. Ralph Lauren’s been the go-to guy for Team USA’s opening- and closing-ceremony uniforms for years now—and we can totally see why. His classic, flattering tailoring looks great on everyone.
Why is China wearing blue at the Olympics?
The gesture — Mao pin badges worn by two Chinese gold medalists at their medal ceremony — risks being judged a breach of Olympic Charter Rule 50, which prohibits political statements on the podium at the Tokyo Games — and at the upcoming 2022 Beijing Winter Games.
Who makes the US Olympic uniforms?
Ralph Lauren has been the official outfitter for Team USA at the Olympics since 2008. For the Tokyo Olympics, they partnered with two El Paso manufactures to help supply Team USA with their outfits for the Opening Ceremony. The major qualification: Made in USA.
Why is the IBM logo blue?
Blue is often associated with stability, depth, loyalty, trust, and intelligence. The light blue color has a soothing effect on people. In the IBM logo, they convey a sense of strength, professionalism, and dominance. It is a highly effective logo that is symbolic of their professionalism.
What is the controversy over the London Olympic logo?
The 2012 Olympic Games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the controversy over the London Olympic logo. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance.
Who designed the 2012 London Olympic Games logo?
Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo. When it was revealed in 2007, a petition circulated Great Britain that was signed by over 48,000 citizens to have the £400,000 logo scrapped and redesigned.
Why are Olympic logos so successful?
These logos are successful because the design represents the culture of the host country, the style of the era and the excitement of the Olympic Games.
What font is used in the Olympic Park logo?
The London Olympic committee, however, stuck to the original design and built a complete brand around it using the 2012 font nearly everywhere in the Olympic Park, including the running track. View images of the Olympic Park and the branding that has so many people in London and around the world talking.
