What was Volkswagen Beetles first slogan?
What was Volkswagen Beetles first slogan?
Think Small
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959.
Who created the famous lemon advert for Volkswagen?
It had a mere blemish, enough for VW engineer Kurt Kroner to reject the vehicle and inspire Julian Koenig, the DDB copywriter partnered with legendary art director Helmut Krone, to pen the famous ad. The copy mentions 159 checkpoints and a willingness to say “no” to cars that don’t cut it.
What was the Volkswagen Beetle originally called in the US?
The People’s Car
17, 1949, carrying the seed of an automotive empire — the Volkswagen Type 1, later known as the Beetle. The original Beetle, billed as “The People’s Car” because of its practical small size and value price, was created by Ferdinand Porsche and sparked a raft of imitators over time.
Who created the Think Small campaign?
The “Think Small” campaign was developed in 1959 for advertising the Volkswagen Beatle. Conceived by Helmut Krone and Julian Koenig, this campaign is what many consider to be one of the best advertising schemes of the 20th century.
What company slogan is Think Small?
Volkswagen AG
Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: “Think Small.” This campaign was created by the advertising agency Doyle Dane Bernbach (DDB) and was ranked as the best advertising campaign of the twentieth …
What year did the Beetle stop production?
2019
The U.S. run of the original Beetle ended in 1979, so it was nearly 20 years before it got its second life — and it’s been 21 years now that both revised versions have been on sale. Last year, VW announced its intent to end production of the car in 2019, so it’s not catching anyone by surprise.
When was the first Beetle sold?
The first Beetles rolled off production lines in 1938. Their increasing popularity in the US in the 1960s prompted Volkswagen to build its first manufacturing plant in North America in order to meet the demand. That plant located in the state of Puebla, Mexico, is expected to make its last Beetle in July 2019.
Is the original VW Beetle still in production?
Volkswagen is Discontinuing the Iconic Beetle After three generations spanning a total of seven decades, it’s certainly sad news to announce that the 2019 model year will be the last for the iconic Volkswagen Beetle.
What is the oldest advertisement for a VW Beetle?
1963 Volkswagen Beetle original vintage advertisement. Recounts the story of Albert Gillis who owned a 1929 Model A Ford for 33 years and chose a 1963 VW Bug as his next new car. 1964 Volkswagen Beetle original vintage advertisement. “It makes your house look bigger.”
What are some of the best vintage Volkswagen advertisements?
“The Volkswagen Theory of Evolution.” 1963 Volkswagen Beetle original vintage advertisement. Recounts the story of Albert Gillis who owned a 1929 Model A Ford for 33 years and chose a 1963 VW Bug as his next new car. 1964 Volkswagen Beetle original vintage advertisement.
What was the original name of the Volkswagen Beetle?
The car became widely known in its home country as the Käfer (German for ” beetle “, cognate with English chafer) and was later marketed under that name in Germany, and as the Volkswagen in other countries. For example, in France it was known as the Coccinelle (French for ladybug ).
What year did Volkswagen stop making cars in Germany?
Volkswagen’s takeover of Auto Union in 1964 saw 60,000 cars per year being produced on the Audi assembly lines in Ingolstadt until 1971. The last German made cars were assembled at Emden in 1978, after which the Puebla, Mexico plant became the principal source of Beetle production.
