Who is the target audience for basketball?
Who is the target audience for basketball?
62% of NBA fans are in the 18-54 age demographic. It it the only professional sport in the US where people of a Caucasian ancestry are outnumbered for total viewership. 53% of NBA fans make between $40-$75k per year.
What percentage of basketball fans are male?
The survey depicts the level of interest in the sport in the United States and it shows that 23 percent of male respondents were avid fans of basketball as of May 2020.
What is the average age of a basketball fan?
37 years old
The average NBA fan is 37 years old who views on TV, the average of the fan who visits the game is 36.
What percentage of NFL fans are white?
Level of interest in NFL in the United States as of September 2021, by ethnicity
| Characteristic | Avid fan | Not a fan at all |
|---|---|---|
| White | 31% | 34% |
| Hispanic | 38% | 27% |
| Black | 44% | 23% |
| Other | 30% | 35% |
How many fans are there in basketball?
400 Million
Top 10 List of the World’s Most Popular Sports
| rank | Sport | Estimated Fans |
|---|---|---|
| 7. | Baseball | 500 Million |
| 8. | Golf | 450 Million |
| =9 | Basketball | 400 Million |
| =9 | American Football | 400 Million |
What age group watches the NBA?
Viewership is up across many demographics, including adults ages 18-49 (up 28%) and women (up 26%). Viewership has also risen for the NBA’s other national broadcasting partner, TNT, with an Oct.
Which sport has the oldest audience?
MLB has the oldest fans among the major sports, with an average age of 57, according to a 2017 survey by Sports Business Journal.
What sport has the oldest fan base?
Baseball
But this American tradition faces a serious problem: Baseball has the oldest fan base of any major sport, and there is a basic dissonance between the concentration and long attention span baseball demands and the habits of younger generations raised to expect action to be a click away.
How much of NFL is Black?
At the start of the 2014 season, NFL surveys revealed that the league was 68.7% African-American and 28.6% non-Hispanic white, with the remaining 2.7% comprising Asian/Pacific Islander, non-white Hispanics, and those preferring an other category.
What race watches the most sports?
Favorite sports among adults in the United States as of December 2019, by ethnicity
| Characteristic | Basketball | Football |
|---|---|---|
| White | 9% | 38% |
| Hispanic | 15% | 33% |
| African American | 29% | 37% |
| Other | 16% | 26% |
What sport has the biggest fan base?
Soccer
Top 10 List of the World’s Most Popular Sports
| rank | Sport | Estimated Fans |
|---|---|---|
| 1. | Soccer / Association Football | 3.5 Billion |
| 2. | Cricket | 2.5 Billion |
| 3. | Field Hockey | 2 Billion |
| 4. | Tennis | 1 Billion |
What is the demographic of an NBA fan?
Lessons Learned From NBA Fan Demographics Sports programming makes up just 1% of all TV shows, yet accounts for 50% of tweets that are sent about television shows. 70% of NBA fans are male. 62% of NBA fans are in the 18-54 age demographic.
What percentage of NBA fans make $100k per year?
62% of NBA fans are in the 18-54 age demographic. It it the only professional sport in the US where people of a Caucasian ancestry are outnumbered for total viewership. 53% of NBA fans make between $40-$75k per year. At the $100k+ salary range, only NASCAR is lower than the NBA for a total percentage of the viewership demographics.
How popular is the NBA in the United States?
At 13%, the NBA is second only to MLS when it comes to attracting younger viewers in the 2-17 age demographic. 1 in 4 NBA fans is above the age of 55. No single professional sport in the USA has less than a 60/40 male/female split in their audience.
How many NBA fans are there online?
NBA fans are more likely to access and download video clips, programs, and movies online than the general population. There are more than 450 million total NBA fans and their online quest to access stats and specific data about their favorite teams and players has increased by more than 66% since the 2012-2013 season.
