Why is mixpanel better than Google Analytics?

Why is mixpanel better than Google Analytics?

Mixpanel offers advanced analytics functionality. Unlike Google Analytics, which is based on page views, Mixpanel is based on event tracking. It’s used by 30% of Fortune 100 SaaS companies, who use it to boost product engagement and customer retention. Mixpanel gives you clear insights into the health of each account.

How much is mixpanel worth?

Suhail Doshi co-founded Mixpanel when he was 20, and seven years later he was running a company worth close to $1 billion. He’s stepping back to become chairman, handing over the CEO role to Amir Movafaghi, a former Twitter executive. Movafaghi said the company is in the “ZIP code of $100 million” in revenue.

What is an event mixpanel?

An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions.

Can mixpanel replace Google Analytics?

Mixpanel is the most powerful product analytics tool, and the leading Google Analytics alternative—offering deep insights into user behavior & active usage to help teams build winning products and websites that better convert, engage, & retain users.

What is mixpanel good for?

Mixpanel is an event-based tracking tool that is easy to use. It gives real-time data on where your users are coming from and insights on what your users do with your product or service. When you know these key moments, you can change your products to increase user engagement.

What is MTU mixpanel?

Monthly Tracked User (MTU) is a way to calculate your billing based on the number of visitors that perform a qualifying event each month, rather than individual user profiles or events.

Is pendo expensive?

Pendo is a powerful but expensive solution that is best suited to large businesses.

How hard is it to implement Mixpanel?

Mixpanel integrates seamlessly with most major CDPs, so in these cases, implementation takes about 15 minutes.

What is Mixpanel signal?

Signal measures the association between a correlation event and a goal event and quantifies the correlation between the two. This facilitates a deeper understanding of the behaviors that drive customer conversions, and can help guide product decisions.

What is mixpanel in Android?

Mixpanel is the most advanced analytics platform which is used to track user interaction with the web and mobile apps. Mixpanel gives us so many amazing features like funnels, Flows, Insights, A/B testing, Email message, SMS messages, Push notification, In-app messages and so many more features.

What is a property in mixpanel?

Profile Properties includes both user profiles and group profiles. However, Event Properties are bits of extra information that you send along with your Events which describe the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events.

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