What is attitudinal ambivalence?
What is attitudinal ambivalence? Attitudinal ambivalence is a psychological state in which “a person holds mixed feelings (positive and negative) towards some psychological object” (Gardner, 1987, p. How do you measure ambivalence? When you think about the positive (negative) aspects, while ignoring the negative (positive) aspects, how positive is your evaluation of this?” Participants gave […]