How many people read the newspaper in Canada?
How many people read the newspaper in Canada?
In 2020, Canada’s daily newspaper circulation (paid and free) stands at 19.6 million copies over the course of a week.
Is newspaper readership declining?
In 2020, the circulation (print and digital) of weekday newspapers was 24.3 million and for Sunday newspapers it was 25.8 million, both a year-over-year decline of 6%. Since then, circulation has been steadily dropping, reaching an all-time low in 2020.
Which newspaper has the highest circulation in Canada?
The Globe and Mail
List of newspapers in Canada by circulation
| Rank | Newspaper | Circulation trend |
|---|---|---|
| 1 | The Globe and Mail | 7% |
| 2 | Toronto Star | 22% |
| 3 | Le Journal de Montréal | 14% |
| 4 | National Post | 19% |
What is the demographic of newspaper readers?
The U.S. has a population of 124 million. The average adult reads newspaper media every week, or more than six out of ten. More than half of adults aged 18 to 34 read a newspaper, and more than 6 in 10 adults aged 35 to 54 do so.
Who reads the newspaper Canada?
Daily newspapers continue to be strong news brands with 8 in 10 Canadians reading every week. The results of the latest release indicate that Canadians are still avid readers of newspaper content. Between 50 – 60% of Canadians read newspaper content every day, with print continuing to be the primary source.
Is newspaper a dying form of media?
Several newspapers across the country are gasping for breath. Shrinking readership and ad revenues, rising costs, waning credibility, and an onslaught of digital and social media have taken a huge toll on their financial health.
Why is newspaper reading becoming a dying habit?
Unfortunately, despite having so many benefits, newspaper reading is becoming a dying habit. As people are getting instant updates on their mobile phones and computer systems, they barely read the newspaper. Moreover, electronic gadgets are more convenient for them so they don’t bother to pick up the newspaper.
Who owns the most newspapers in Canada?
Postmedia Network Inc.
In 2020, there were 74 paid and free daily newspapers held by ownership groups in Canada, the majority of which were accounted for by Postmedia Network Inc./Sun Media with 33 papers. Meanwhile, second-ranked ownership group Torstar Corporation held seven newspapers, down from 12 in 2018.
What age group readers are most newspapers written for?
Traditional newspapers are most popular with baby boomers and seniors. The percentage of seniors who read a print newspaper on a typical day is almost half (46 percent) of those 65 and older, and just over a third (35 percent) of those 55-64 years old do so.
What do we know about newspaper readership in Canada?
Some of the other findings of the 2019 Newspapers 24/7 Report include: 52% of readers read both print and digital newspaper content. 90% of all print readers also use digital platforms. Western Canadians are stronger readers of print. Ontario smartphone readership is significantly higher than average.
Who conducted the newspapers 24/7 study?
Totum Research conducted the Newspapers 24/7 study in February 2019 through an online survey of 800 Canadians aged 18-plus. News Media Canada is the voice of the print and digital media industry in Canada.
What is newsnews Media Canada?
News Media Canada is the voice of the print and digital media industry in Canada. Previously known as Newspapers Canada, the organization was established in late 2016 through the merger of the Canadian Newspaper Association (CNA) and the Canadian Community Newspapers Association (CCNA). It represents over 800 trusted titles across the country.
Who are Atlantic Canada’s most dedicated print readers?
In Atlantic Canada, readers prefer digital platforms. It’s not surprising that the study found that boomers (37% of the population) are the most dedicated print readers and millennials (34% of the population) are the strongest digital readers. The members of a third reader group (37% of the population) are business decision makers.
