What is the hidden meaning behind the Starbucks logo?
What is the hidden meaning behind the Starbucks logo?
Siren
That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author Herman Melville’s Moby Dick novel, but the famous Siren logo was discovered while scouring old marine books.”
What is the creature on the Starbucks logo?
Contrary to popular belief, the notorious Starbucks’ logo is not any old mermaid and the logo we know all too well is not the original. I’m sorry to turn your world upside-down, but the apparently well-known green and white logo is a Greek creature called the two-tailed Siren.
Why is the Starbucks logo Medusa?
According to the Starbucks blog, she was chosen as the logo because Starbucks was looking for a nautical theme to capture the spirit of Seattle. Chances are you’re familiar with the name Versace, even if it’s only as “that word printed on things I can’t afford.” Just as iconic is the logo, based on Medusa.
What is the Starbucks logo modeled after?
siren
Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th-century Nordic woodcut.
Why is the Starbucks logo a mermaid with two tails?
The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
What was the first Starbucks logo?
The Siren. The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. Greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands.
Why did Starbucks change their logo?
“Starbucks wanted the new logo and visual identity system to say as much about its future as it did about its past. The new interpretation of the logo … gives us the freedom and flexibility to think beyond coffee but make no mistake … we will continue to be the world’s leading purveyor of the highest-quality coffee.”
What is the history of the Starbucks logo?
Starbucks Logo – Evolution History The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. Greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands.
Where did the Starbucks logo originated?
Starbucks says their original logo was “derived from a twin-tailed siren in an old sixteenth-century Norse woodcut.” It actually seems they misspoke — the term “Norse” properly refers to Viking-era Scandinavia, so a better term to use would have been “Nordic.”
When did Starbucks get its logo?
1971
Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).
Why did Starbucks change its logo in 2011?
After removing the small detail in some prior experimental designs, Starbucks’ global creative director, Connie Birdsall, told Fast Company that in 2011, the Lippincott branding team agreed they needed “to step back and put some of that humanity back in,” regarding the contemporary, perfectly-symmetrical logo that the …
Who invented the Starbucks logo?
Terry Heckler
The Meaning Behind Starbuck’s Famous Logo Design The designer who was responsible for designing the first Starbucks logo was Terry Heckler. As an inspiration, he sorted out old marine books and based the two-tailed siren design off of a 16th century Norse woodcut.
We’ll dive into the history and design of the many facets of the Starbucks logo, including the one we know today. Three coffee aficionados, Jerry Baldwin, Zev Siegl, and Gordon Bowker, came together to create an iconic chapter in coffeehouse history with their humble local coffee bean retailer: Starbucks Coffee, Tea, and Spice.
Why is the Starbucks logo a siren?
In Greek mythology, these sirens (as they’re also called) would lure sailors into crashing their ships off the coast of small islands. The Starbucks logo would do the same, except it would lure customers into buying tasty coffee.
Why is Starbucks so famous?
Their logo, presence, and branding have met the challenges well and helped create one of the most recognizable brands in the world. Starbucks has a nautical theme runnin g throughout its name, branding, and logo that helps capture the spirit of its story. It is named after Starbuck, the first mate in Moby Dick.
Does the Starbucks logo still have the ‘Mermaid’ icon?
Despite of all the dramatic changes made to the design, Starbucks logo still retains its original ‘Mermaid’ icon. The logo has evolve over time with rapid growth in the popularity of Starbucks. In fact, the logo has become one of the most recognizable icons across the globe.
