What is the purpose of yuru-kyara?
What is the purpose of yuru-kyara? Yuru-kyara (ゆるキャラ), literally ‘loose characters’, are cute, friendly and sometimes bizarre mascots created in Japan by government organizations, local governments, companies and individuals for the purpose of public relations. When did yuru-chara begin? This is the heart of “yuru-chara,” the championing of mascots as part of everyday life. Japanese […]